Importance of Cad in Civil Engineering - 1397 Words

Importance of Computer Aided Drafting in Civil Engineering Eric Belile Delaware Technical Community College Composition, English 121 Ms. Cynthia Mack 7/17/13 Importance of Computer Aided Drafting in Civil Engineering Throughout the last few years, technology has been improving the lives of people from all walks of life and all fields of study. One of the big pieces of technology in the civil engineering field today is computer aided drafting. AutoCAD is a computer aided design software for the 2D and 3D design of certain objects or places. Computer aided drafting is widely used in the civil engineering field because of its ability to plan sites a lot easier then hand drawings, it can help design a lot of†¦show more content†¦These are usually designed on AutoCAD and used for various uses. Mechanical engineers can actually create 2D and 3D models of objects that can be used to accurately create the object that was portrayed in the drawing. Sectional views are views from different sides of the object and different viewpoints and are used to quickly generate a 3D model of what the object will look like. After the drawing is done and labeled, it can be sent to a machine which will act ually create a handheld mold of the object. This would then be used to create the object and then the object would be sent to stores for public use. (Oancea, Chicos, Ivan Lancia, 2009) Computer aided drafting also has an architectural piece to it too. Architectural engineers can use this program to construct buildings and houses with extreme precision. One of the things that all engineers focus on the most is safety. Civil engineers have to create roads and bridges safe enough to drive on. Mechanical engineers have to create objects that are safe to use and can be used by the public without any incidents. Architectural engineers have to create houses that are stable enough for a family to live in. With AutoCAD, engineers can be more accurate with a lot less problems therefore being safer for the public to use. (Sadeghpour, Moseli Alkass, 2006) Upgrades for CAD Every year that passes, technology continues to get more advanced and spread all over the world. SameShow MoreRelat edApplication of Ict in Civil Engineering15318 Words   |  62 PagesA SEMINRA ON THE APPLICATION OF ICT IN CIVIL ENGINEERING PREPARED BY NEGEDU JOSHUA WITH REG NO 07283164 CSC405 FROM THE DEPARTMENT OF COMPUTER SIENCE TABLE OF CONTENT 1.0 Abstract CHAPTER ONE 2.0 Introduction 3.0 Scope 4.0 Literature review 5.0 Aims and objectives CHAPTER TWO 6.0 ResearchRead MoreStatement of Purpose for Education Leading to a Career as Construction Project Manager689 Words   |  3 Pagesand their suitable implementation, it is difficult to achieve such a high profile position. My pursuit for the above encouraged me to apply to the Construction Engineering and Management program. My decision to opt for Civil Engineering was result of my desire to contribute something advantageous to the society since Civil Engineering directly has an impact on every individual’s life as well as all things, living or non-living, around them and it provides most practicable and real-time approachRead MoreUsing Computer Aided Industrial Design And Development Process1755 Words   |  8 Pagesto engineering students to understand the practical application of 3D CAD as well as 2d CAD. However, Some students are not convinced of the developing their skills after college thinking CAD software as they are unware of the constant development of these programs and how to utilize this improvement for their advantage. So in my anlaysis im going to explain the importance of these programs and the current development in relationship to different majors of engineering. For Civil Engineering , thereRead MoreI Am A Engineer As My Career Option1145 Words   |  5 Pagesmy childhood games. When time come to choose one of the engineering stream I choose civil engineering. I feel completely satisfied with my decision to choose engineering as my career option as it has revealed most pragmatic and down-to-earth approach to tackling human problems to me. In this I can serve people for their basic need of house and roads. I can serve for comfort and convince of the people. I desire a degree in civil engineering not only because it is the most fulfilling way I can exerciseRead MoreUniversity of Nairobi Bsc. Civil Engineering Degree Programme Details6511 Words   |  27 PagesStudent Life Research Contact Us Home Academics Degree Programmes Degree Information Degree Regulation A-Z List of UON Departm ets a b c d e f g h ijklmn o p q r s t u v w x y z B.sc. (civil Engineering) Degree Code: F16 Duration: 5 Faculty/School/Institute offered: SCHOOL OF ENGINEERING Regulations Introduction General Regulations Course Outline Course Description Further Information Entry Requirements Course Description FIRST YEAR OF STUDY - SEMESTER I FCE 101 - Communication SkillsRead MoreAssignment on Research Methodology.3625 Words   |  15 Pagesproducts. World-class automotive research and development are key factors that contribute to the leadership of the Company. Engineering Research Centre (ERC): The Research Centre at Jamshedpur regularly upgrades components and aggregates. A well-equipped torture track enables rigorous and exhaustive testing of modifications before they are used as regular fitments. The Engineering Research Centre in Pune was setup in 1966 and is among the finest in the country. It has been honoured with two prestigiousRead MoreJntuk 2-1 and 2-2 Mech Syllabus R105047 Words   |  21 PagesMECHANICAL ENGINEERING - COURSE STRUCTURE – 2010 BATCH 1 2 3 4 5 6 7 8 9 I SEMESTER Engineering Mechanics Fluid Mechanics Hydraulic Machinery Thermodynamics Managerial Economics Financial Analysis Electrical Electronics Engineering Computer aided Engineering Drawing lab Electrical Electronics Engg. Lab Fluid Mechanics Hydraulic Machinery Lab English Communication Practice P 4 4 4 4 4 6 3 3 2 II YEAR C II SEMESTER 4 1 Kinematics of Machinery 4 2 Thermal Engineering -I 4 4 4 4Read MoreCauses of Abandonment of Projects in Nigeria and Avoidance Strategies (from the Perspective of the Consultant)3333 Words   |  14 PagesThe Nigerian Institution of Civil Engineers (A Division of The Nigerian Society of Engineers) 3 – Day National Workshop on Strategies for Avoiding Abandoned Projects in Nigeria 21st - 23rd October 2003 CAUSES OF ABANDONMENT OF PROJECTS IN NIGERIA AND AVOIDANCE STRATEGIES (FROM THE PERSPECTIVE OF THE CONSULTANT) - By Engr. N C Okide 1.0 Introduction Abandonment of projects has become a national menace in Nigeria’s infrastructural development. The purpose of this paper is to look at theRead MoreThe Construction Industry2822 Words   |  12 Pages9% of the Australian workforce making it the fourth largest industry (ABS data). The industry caters to both the public and private sectors. The type of construction can broadly be classified into three categories; residential, commercial and engineering construction. The demand and supply for these activities is driven by a number of factors such as population growth, changes to interest rates, inflation, income, government policies, availability of resources and also the links to other industriesRead MoreThe Urban Setting Of Chicago2392 Words   |  10 Pagesthat has inspired some of the country’s greatest architecture. By using digital tools, Gang has fused traditional methods of building with an organic and sculptural faà §ade that a few years ago would not have been achievable. As the daughter of a civil engineer, Gang developed an affinity for materials, buildings and the landscapes around them by watching her dad trace roads and bridges through rural Illinois and taking road trips to landmarks across the country. Gang confesses that her imagination

The Manufacture and Use of Cigarettes Should Be Made Illegal Free Essays

The manufacture and use of cigarettes should be illegal. This is not just a simple statement. It is an undisputable fact. We will write a custom essay sample on The Manufacture and Use of Cigarettes Should Be Made Illegal or any similar topic only for you Order Now Cigarette smoking is a detriment to every society in which it is practiced. Firstly, cigarette smoking impinges one’s health. Cigarette smoke contains over 4000 chemicals, including nicotine, tar and carbon monoxide, which are found in tobacco. The daily intakes of these chemicals have devastating effects on the body. Every puff, every cigarette, every pack consumed destroys the body slowly but surely. Airways, lungs, heart and blood vessels suffer daily from the effects of the intake of numerous damaging substances. The effects of smoking includes an increase in the risk of getting throat cancer, lung cancer, heart diseases, it increases the amount of red blood cells in the body which could lead to a stroke or heart failure. Cigarette smoking also affects the skin and male and female reproductive organs. It can also significantly decrease the smoker’s life span. Besides impinging one’s health, smoking impinges one’s wealth. No tobacco product is taxed more heavily than cigarettes. One might therefore say that the manufacturing of cigarette is beneficial to governments and to the building up of one’s nation. However, when we add up the amount of money one spends on buying cigarettes, the amount of money spent on medical bills, the amount spent for heart transplants, rehabilitation centers and funeral homes, is that really so? Hard earned money is being thrown down the drain all for the sake of cigarettes. Thirdly, cigarette manufacture and smoking has a negative impact on our environment. Deforestation is considered one of the most severe environmental problems worldwide. Modern cigarette manufacturing uses wood to cure the tobacco and to roll and package the cigarettes. A cigarette manufacturing machine uses approximately four miles of paper per hour to roll and package cigarettes. It is estimated that for every three hundred cigarettes produced one tree is consumed. It is believed deforestation is changing the world’s climate and contributing to global warming. Cigarette smoking also produces carbon dioxide into the atmosphere, hereby further contributing to global warming. The large amount of pesticides and fertilizers necessary for the cultivation of tobacco also contributes to the pollution of our waterways and ecological systems. Cigarette butts take approximately twenty-five years to decompose. Through improper disposal they end up in our seas, rivers and lakes. Different animals and fish eat them by mistake and can die since they are unable to digest the filters. Cigarettes are one of the leading causes for fatal household fires, also affecting the environment. Finally, besides affecting one’s health, wealth and environment, cigarette smoking also affects the rights of non-smokers and children. Second hand smoke can also kill and is considered to be worst than first hand smoke. A person who chooses to smoke chooses to die. However, why should he choose whether the people around him should die too? Who gave him the right to decide who lives or dies? Many people, specifically the children of smokers, are exposed to second hand smoke. As a result many people who do not smoke suffer from respiratory problems due to no fault of theirs. Cigarette manufacture and smoking is indeed detrimental to a person’s health, to their financial status and to the environment. It therefore affects society in many ways. In order for a nation to have stronger, healthier persons in their society, use less government funds for health institutions and programs to quit smoking, not infringe on the rights of non-smokers and children, and to have a cleaner environment, the manufacture and smoking of cigarettes should be made illegal. How to cite The Manufacture and Use of Cigarettes Should Be Made Illegal, Papers

Portfolio Is Aimed At Production F Music â€Myassignmenthelp.Com

Question: How To The Portfolio Is Aimed At Production F Music? Answer: Introducation Apple has come up with an innovative portfolio which is aimed at the production f music. It is working on the innovation of CDS which will be used in apple devices which include DVDS, central processing units and other devices such as the iTunes. They are designing it in a way that it can also be accepted by other electronic devices, which include different brands of DVD, computers, ITUNES, IPods, and also Hoovers ((KIRCHHOFF, 2004). The company has designed its innovation by the use of high technology, which is imposing a stiff competition to the rest of the CDs in the word. However, they are not the leading producers, since they were not the fist or rather the pioneers of the production. They are therefore trying to innovate something unique that will capture the attention of potential buyers in the society. Apple Company is still working on the iPods, which have proven to be worlds greatest challenge of portable mobile phone and a computer at the same time (SOKEN, 2008). The iPods are selling at a higher rate since their demand is high. The buyers are recommending the product, and are marketing it at a higher rate, thus making other potential buyers to desire purchasing the same. However, all things that have advantages have disadvantages. Despite giving a one year warranty on the iPods, the apple company has not yet come up with resolutions of repairing fully damaged iPods. This as therefore caused many iPods going into waste, thus forcing the consumers to buy new ones. Secondly, there has not been found a better way of disposing spoiled templates, iPods and mobile phones (VAUGHAN, 2013). They are therefore lying in the houses of people, and in the stores of technicians. Apple has therefore faced this challenge for years, and must find a solution for the same, since it is unhealthy having electronics lying about everywhere in the world. Third, not all people are able to understand how to operate a template or an iPod . Since many people had got used to the use of keypad mobile phones, the change has drastically drawn them back, thus lowering the interest of the same people in the use of these new devices (O'GRADY, 2009). Most people, more so those of the older age, complain all day long since they desire watching videos from the iPods and templates of their next of keens. They cannot however operate the devices o their own, since they lack knowledge. Fourth, the cost of the iPods are increasing day in day out, thus discouraging the, local citizen from purchasing. Not all people can afford the cost of these devices, and they therefore not to survive with the little they have. Apple should therefore get into the matter and try to solve the same in time, before it loses customers, to other cheaper companies, who will produce similar devices. Apple can how ever keep its customers through meeting their demands. It should apply expertise in the field of manufacturing its products, to avid damages (HILL JONES, 2008). The devices should be designed in a way that they will serve the consumers for a long time, which is equivalent to the selling price of the device. In addition, they should c o me up with a better way of disposing electronics, to eliminate the bulky of wasted electronics in the houses and shops. Electronics are dangerous and must be disposed in secluded areas, and in a standard way, to reduce side effects to the environment. The price of the apple devices should be lowered. This is because most of potential consumers are finding it difficult to purchase the devices as a result of higher price (GEISSEL, 2012). Not all people can afford the price of these devices, and so most of them are lying idle in the shops without customers. Apple should lower the price, which will encourage purchase of many devices, thus clearing stock early in advance. Clearing of old stock calls for the manufacture of many more, thus increasing the productivity of the company. Apple should design their digital devise like iPods and templates in a way that all kinds of people can operate without direction .The devices being manufactured today are only targeted to the literate, thus counseling a large number of people who need to know more about the same devices (SWAMIDASS, 2008). There should also be special education, and free training, which will encourage the purchase of the same devices. This education must be targeted to all kinds of people, more so the potential consumers, who are most likely to be the best promoters of apple company. Education will open up their minds, and the same shall be spread to other groups of people such as the elderly, the blind and young teenagers. A burning issue which has come up of late concerning the deaths of workers in the apple company is a threat. It has shown that the environment where these electronic devices are being manufactured is not safe (HU?LSMANN, PFEFFERMANN 2011). Urgent action must be taken since most of the workers are running for their dear lives, after working in the company for a certain period of time. However, a resolution for the same is at hand. The apple company should ensure that the employees are given a contract of a certain period of time, not extending fie years. This is the period which leukemia cannot take root but can be dangerous if exceeded. The workers should therefore leave the workAnswer: willingly and look for other kind of job, to secure their lives and those of their families. References GEISSEL, S. (2012). Creating breakthrough innovations at consumer packaged goods companies. [Place of publication not identified], Lulu Com. HILL, C. W. L., JONES, G. R. (2008). Strategic management: an integrated approach. Boston, Houghton Mifflin. HU?LSMANN, M., PFEFFERMANN, N. (2011). Strategies and communications for innovations: an integrative management view for companies and networks. Berlin, Springer. https://public.eblib.com/choice/publicfullrecord.aspx?p=691052. KIRCHHOFF, B. A. (2004). Entrepreneurship and dynamic capitalism: the economics of business firm formation and growth. Westport, Conn. u.a, Praeger. O'GRADY, J. D. (2009). Apple Inc. Westport, Conn, Greenwood Press. SOKEN, N. (2008). LEAD THE PACK: sparking innovation that drives customers wild. [S.l.], MILL CITY PRESS. SWAMIDASS, P. M. (2008). Innovations in Competitive Manufacturing. Boston, MA, Springer US. https://public.eblib.com/choice/publicfullrecord.aspx?p=3080902. VAUGHAN, J. (2013). Technological innovation: perceptions and definitions. Chicago, IL, ALA TechSource.

Presentation of self outline free essay sample

Erving Goffman was one of the most important Sociologists in the 20th century who focussed his study on aspects of social life. It is often argued that Goffman was â€Å"one of the twentieth century’s most remarkable practitioners of social science† (Smith, 2006:1). He was born on the 11th June 1922 in Alberta, Canada. His parents were Jewish and part of the group of Ukrainians who moved to Canada before the beginning of the First World War. Initially Goffman studied Chemistry before moving to the University of Toronto to study Anthropology and Sociology where he gained an understanding in Durkheim, Warner, Freud and Parsons. Goffman’s wife killed herself after battling with mental illness which provokes him to research into these areas and criticise many medical and scientific claims. Between 1959 and 1969 Goffman published seven significant one of those being the presentation of self in everyday life which will be assessed throughout this review. We will write a custom essay sample on Presentation of self outline or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In the discipline of Sociology Goffman was looked upon highly and today his work is widely cited. He referred to his work as dramaturgical analysis â€Å"Dramaturgical social psychology is the study of meaningful behaviour† (Brissett and Edgley, 1975) which was the study of social interaction on a micro scale looking at the meanings behind everyday events. Nowadays his work can be looked at as symbolic interactionism; the presentation of self in everyday life was and is regarded as one of his greatest contributions to the discipline. It looked at everyday behaviour grasping the elements of social interaction. This was a key contribution and sparked debates amongst sociology in years to come as he was the first to highlight social interaction as something to be studied within Sociology. It was a subject relatively untouched and in Goffman’s world everything is not quite what it seems. Goffman believed social life was based on theatrics and any face to face interactions in society could be interpreted as a theatrical performance. He provides a qualitative analysis of this process looking at the components of interaction. Within social interaction he identifies an individual as  playing a part and uses the term â€Å"performance† â€Å"the impression the actor is making on others† (Messinger et al, 1975) to refer to someone performing an activity in front of a set of observers. Then he talks about a â€Å"front† which can be seen as part of the â€Å"performance† to define the situation to those who are observing. One of the main aspects of this idea is t he â€Å"setting† which provides the background/scenery to the theatrics. Goffman states performance of some cannot take place without the correct setting, the â€Å"actors† must bring themselves to a correct place but â€Å"must terminate their performance when they leave it†. If we apply this to a modern day scenario with a student playing the role of â€Å"actors†, how they behave in social interactions will vary dependant on those involved. The â€Å"actor† would act differently in a social interaction with their personal tutor in comparison to their peers. Vitally important is Goffman referral to the existence of a â€Å"front† and â€Å"back† stage with the â€Å"front† being the stage where the performance takes place (they play the role what they assume is expected of them) with the individual â€Å"acting† throughout the social interaction. But the â€Å"back† stage is behind the scenes a less formal area which allows them to be â€Å"out of character† and converse with other â€Å"actors† in places like smoking areas, the bathroom and basically somewhere away from the â€Å"observers†. As Goffman exaggerates the â€Å"setting† is vital for the â€Å"performance† indicating â€Å"actors† behaviour is dependent on their social situation. Within this section and throughout the book Goffman offers several examples around each theory to enable the reader to grasp a true understanding. Essentially he indicates our social actions within society are shaped by invisible forces and the way we behave is not instinctive but our actions our shaped by the society we live in dependant on the scenario of the social interaction. He also implies how an individual will be focussed on making a favourable show of him (a good impression) which gives another explanation to why humans can be seen as actors in situations of social interaction, they act how they think the audience (observers) want them to act. To summarise his chapter on presentation Goffman’s primary assumption is that individuals differ not by their specific qualities, but by the situations they find themselves in to which they adopt different ‘roles’ to perform for the â€Å"observer†. For this work Goffman gained inspiration from his own personal experiences, as his wife struggled with mental illness and he chose to travel to the Shetland Islands to study the interaction in their society. His wife’s illness may have shaped his argument as another key piece of his work was Asylums where he carried out fieldwork in a hospital where he wished to look at the social world of an inmate. In his findings he was very critical and stated how behaviour that was deemed out of the ordinary was simply someone not conforming to the rules and expectations of society. If those rules or norms/values are broken that person would be viewed as an outsider and therefore displays an inability to play the role of an â€Å"actor†. A key theorist behind his work is Herbert Mead who published a book Mind, Self and Society and he looked at the experiences of human beings and focussed on the development of self. The individual mind can exist only in relation to other minds with shared meanings (Mead 1934) which shows Mead was one of the early sociologists to focus on the self like Goffman. Also Talcott Parsons whose work on stratification may have inspired him to focus on social interaction. Parsons was a structural functionalist and part of his worked looked at how a system adapted to its environment. As we know Presentation of self in everyday life looks at how individuals adapt in different scenarios of social interaction so he may have gained some inspiration from Parsons in that aspect. Emile Durkheim is one of the founders of Sociology and someone Goffman would have looked up to. Goffman makes it clear there are a set of standards which individuals are expected to follow which he describes similarly to how Durkheim did to religion; â€Å"as an expressive rejuvenation and reaffirmation of the moral values of the community†. There are links in their work particular around the concept of â€Å"spontaneity† which is to be spontaneous but to come from natural feelings. Within The presentation of self â€Å"spontaneity† is brought up by Goffman as an element of the â€Å"performance† to make it seem life-life and real, not entirely artificial. In Durkheim’s The division of labour in society he looks at a model of spontaneity although it is about labour it looks at a type of social interaction finely articulated organisation in which each social value is appreciated at its true worth (Durkheim) implying each individual has to conform within the social organisation they find themselves. Some aspects that are weaknesses of the book; what Goffman did not do is complicate his theory of social interaction with is by looking further into these situations and applying class, gender, social status etc. If he had of done this it could have taken his theory to another level as it is not something accounted for. In a sense he presumes all individuals would react similarly and does not take into account. For example if we looked at Pierre Bourdieu’s work on cultural capital, how some have greater access to aspects of society because of social aspects like education, certain knowledge which gives individuals advantage. The differentiation in these people would not be taken into account in Goffman’s work therefore would assume everyone would play the role of the â€Å"actor† the same in a social interaction. Nowadays in modern society it could be argued there is a reduced amount of social interaction due to globalisation and the mass advancements in technology. Therefore the book is not as relevant to modern day society although the key theories are still very much applicable. The issue with applying the theories in this book to society today is that an awful lot of interaction is no longer made face to face. With the advancements in technology since a lot of interactions are made via emails, over the phone, on Facebook obviously making Goffman’s theory deemed useless. It would be interesting to hear his thoughts on those and whether we are still acting whilst communicating through these means or is it the back room and somewhere we are preparing for our next performance. Goffman does come under criticism from other sociologists who claim that work like this makes him unpopular in the discipline. This is because he criticises and highlights what is wrong with society but does not provide an alternative or a solution to what he deems a problem. Of course this book was written in the 1960’s by Goffman but despite this many of his work is still relevant today particular the aspect of using â€Å"fixed crops† like houses, cars, clothes and employment. They still represent aspects of self and are in important aspect of the appearance of the actor. It provides a different view and perspective for members of society to look upon, seeing the self as a cause of cultural and social arrangements. Putting the question into people’s mind when are we truly ourselves and are our actions actually shaped by the society we live in. Although Goffman came under some criticism for highlighting the issues but offering no explanation to overcome them; Manning makes the argument that â€Å"unlike the traditional anthropologist whom broadens our horizons by expanding our knowledge of other societies, Goffman shows us the complexity of our own† (1992). This demonstrates the idea that Goffman with The presentation of self, did broaden people’s perspectives and offered a different explanation about our social conduct. Potentially he may have come under a lot of criticism as people were afraid to accept that he could be correct which would cause a lot of people to re-evaluate their situation. His theory of Presentation of self, talks of how individuals and groups put on a performance in society. Initially the performances are constructed and then maintained and those involved may be unaware of their own performances. A final interesting point raised is whether social arrangements have affected the self which is an example of interesting discussions within the discipline derived from Goffman’s work. To conclude the appreciation of Goffman’s book it is thought provoking not only to the reader but to the theorists in the discipline. His theory on social interaction provided a different perspective to those before him and he raised the question of social circumstances affecting people’s behaviour in social situations. Also the way his work is set out, each theory he lays out is alongside several example which allows everyone to be clear of what he is portraying and he manages to make his theory concise, therefore memorable. Although this piece of work was significant in Sociology and Goffman is now one of the most cited theorists in the subject, his work on the presentation of self; in everyday life has come under considerable amount of criticism. As mentioned this is because of him not offering solutions to the problems and today because of people interacting without being face to face his theory is not entirely applicable. But his work was essentially a metaphor and a lot of modern day theorists have taken his theory too literally.

Dialogue Guide Definition and Examples

Dialogue Guide Definition and Examples In reported speech, a dialogue guide serves to identify the speaker of directly quoted words. Also known as a dialogue tag.  In this sense, a dialogue guide is essentially the same as a signal phrase or a quotative frame. Dialogue guides are usually expressed in the simple past tense, and they are customarily set off from the quoted material by commas. In the context of small-group communication, the term dialogue guide is sometimes used to refer to a facilitator of group discussions, or to a booklet that provides advice on fostering communication between individuals. See Examples and Observations below. Also see: DialogueDirect SpeechQuotationTom Swifty Examples and Observations Its a polite Chinese custom to show you are satisfied, explained my father to our astonished guests.(Amy Tan, Fish Cheeks. Seventeen magazine, 1987)Im here, she said, because Im a taxpayer, and I thought it was about time that my boys have a look at those animals.(Ralph Ellison, On Being the Target of Discrimination. The New York Times, April 16, 1989)Look at these, the man from Kentucky said, holding up a rib. You could take these home and use them to make a skeleton.(Susan Orlean, Lifelike. The New Yorker, June 9, 2003) â€Å"He doesnt want Dijon, he  insisted, waving the waitress off. Here- he shoved a yellow bottle of Frenchs mustard in my direction- heres some mustard right here.(Barack Obama,  The Audacity of Hope.  Crown/Three Rivers Press, 2006)Never, said Elie Wiesel, never shall I forget that night, the first night in the camp, which has turned my life into one long night, seven times cursed and seven times sealed.We gotta call the newspaper, a doctor said.No, Werner said. He looked straight ahead, not at any of them. I just want you to sew me up.(Jo Ann Beard, Werner. Tin House, Fall 2006) Once Steinbrenner  said to me  before an Old-Timers Game, Get your ass down there and manage the team.†(Robert Merrill, quoted by Curt Smith in  What Baseball Means to Me. Hachette, 2002) The Function of Dialogue GuidesWe use quotation marks to identify certain material as an accurate, word-for-word report of someone elses speech or writing.  A representation of speech usually has two parts, a  dialogue guide  identifying the speaker and the quote itself: I got it down from five to three minutes, Mr. Brennan said later of his feat.(Scott Rice, From Reading to Revision. Wadsworth, 1996)   Elmore Leonards Advice on Reporting Dialogue3. Never use a verb other than said to carry dialogue.The line of dialogue belongs to the character; the verb is the writer sticking his nose in. But said is far less intrusive than grumbled, gasped, cautioned, lied. I once noticed Mary McCarthy ending a line of dialogue with â€Å"she asseverated,† and had to stop reading to ge t the dictionary.4. Never use an adverb to modify the verb said† . . .. . . he admonished gravely. To use an adverb this way (or almost any way) is a mortal sin. The writer is now exposing himself in earnest, using a word that distracts and can interrupt the rhythm of the exchange. I have a character in one of my books tell how she used to write historical romances full of rape and adverbs.(Elmore Leonard, Easy on the Adverbs, Exclamation Points and Especially Hooptedoodle. The New York Times, July 16, 2001) Alternate Spelling: dialog guide

Definition and Examples of Diachronic Linguistics

Definition and Examples of Diachronic Linguistics Diachronic linguistics is the study of a language through different periods in history. Diachronic linguistics is one of the two main temporal dimensions of language study identified by Swiss linguist Ferdinand de Saussure in his Course in General Linguistics (1916). The other is synchronic linguistics. The terms diachrony  and synchrony  refer, respectively, to an evolutionary phase of language and to a language state.  In reality, says  Thà ©ophile Obenga, diachronic and synchronic linguistics interlock (Genetic Linguistic Connections of Ancient Egypt and the Rest of Africa, 1996). Observations Diachronic literally means across-time, and it describes any work which maps the shifts and fractures and mutations of languages over the centuries. In gross outline, it is similar to evolutionary biology, which maps the shifts and transformations of rocks. Synchronic literally means with-time, though etymology is misleading here, since Saussures term describes an atemporal linguistics, linguistics which proceeds without time, which abstracts away from the effects of the ages and studies language at a given, frozen moment.(Randy Allen Harris, The Linguistic Wars. Oxford University Press, 1993) Diachronic Studies of Language vs. Synchronic Studies - Diachronic linguistics is  the historical study of language, whereas synchronic linguistics is the geographic study of language. Diachronic linguistics refers to the study of how a language evolves over a period of time. Tracing the development of English from the Old English period  to the twentieth century is a diachronic study. A synchronic study of language is a comparison of languages or dialects- various spoken differences of the same language- used within some defined spatial region and during the same period of time. Determining the regions of the United States in which people currently say pop rather than soda and idea rather than idear are examples of the types of inquiries pertinent to a synchronic study.(Colleen Elaine Donnelly,  Linguistics for Writers. State University of New York Press, 1994)-  Most of Saussures successors accepted the synchronic-diachronic distinction, which still survives robustly in twenty-first-century linguistics. In practice, what this means is that it is accounted a violation of principle or linguistic method to include in the same synchronic analysis evidence related to diachronically different states. So, for example, citing Shakespearean forms would be regarded as inadmissible in support of, say, an analysis of the grammar of Dickens. Saussure is particularly severe in his strictures upon linguists who conflate synchronic and diachronic facts.(Roy Harris, Linguists After Saussure. The Routledge Companion to Semiotics and Linguistics, ed. by Paul Cobley. Routledge, 2001) Diachronic Linguistics and Historical Linguistics   Ã¢â‚¬â€¹Language change is one of the subjects of historical linguistics, the subfield of linguistics that studies language in its historical aspects. Sometimes the term  diachronic linguistics is  used instead of historical linguistics, as a way of referring to the study of language (or languages) at various points in time and at various historical stages. (Adrian Akmajian, Richard A. Demer, Ann K. Farmer, and Robert M. Harnish,  Linguistics: An Introduction to Language and Communication, 5th ed. The MIT Press, 2001)     For many scholars who would describe their field as historical linguistics, one legitimate target of research involves a focus not on change(s) over time but on the synchronic grammatical systems of earlier language stages. This practice can be called (not unrevealingly) old-time synchrony, and it has made its mark in the form of numerous studies providing synchronic analyses of particular syntactic constructions, word-formation processes, (morpho)phonological alternations, and the like for individual earlier (pre-modern or at least early modern) stages of languages. . . . Gaining as much synchronic information as possible about an earlier stage of a language must surely be viewed as a necessary prerequisite for doing serious work on the diachronic development of a language . . .. Nonetheless, pursuing the synchrony of earlier language states solely for the sake of (synchronic) theory-building.., as worthy a goal as it may be, does not count as doing historical linguistics in the literally dia-chronic (through-time) sense that we wish to develop here. At least in a technical sense, then, diachronic linguistics and historical linguistics are not synonymous, because only the latter includes research on old-time synchrony for its own sake, without any focus on language change. (Richard D. Janda and Brian D. Joseph, On Language, Change, and Language Change. The Handbook of Historical Linguistics, ed. by B. D. Joseph and R. D. Janda. Blackwell, 2003)

Marketing Communication Tools Essay Example | Topics and Well Written Essays - 2250 words

Marketing Communication Tools - Essay Example Marketers and researchers in the field of marketing communication has observed that marketing communication has stayed in the core functional area of businesses and proved to be as vital asset for the organization as its financial resources are (Khosla, 2010). Schultz et al. (2004) identified the importance of marketing communication and the need to diversify use of marketing communication tools and stated that: â€Å"An approach concerns the integration of a wide range of activities and functions that influence and impact upon dynamic information flows between an organization and its stakeholders.   Because in reality consumers integrate all messages received from an organization. Thus, even if the organization has transmitted uncoordinated messages to the same consumer, that consumer will aggregate and integrate those messages according to some pattern. Unfortunately, in some cases, the criteria chosen by the consumer to make such integration can harm the organization and associ ated brand value. Hence the company must be able to manage the process according to its own interests and strategic purposes† (Schultz et al., 2004). Considering the importance of marketing communication tools and the diversified use of these tools, highlighted by Schultz, it can be asserted that the modern business environment might bring a number of challenges to the business. Due to the increased competition in the market place and the requirement of extensive marketing research to promote brands and services, organizations are compelled to adopt an alternative approach which focuses on using multiple sources of marketing and promotion and ensures healthy... The report stresses that marketers and researchers evaluate the benefits a business might achieve by selecting a communication medium. For this purpose, extensive market research is required which helps the market researchers to determine consumers’ preferences and their accessibility to different communication mediums. Once the medium is decided, the researcher then move on to weigh the benefits that an organization perceive it would achieve by selecting the said medium. This reportmakes a conclusion that the criteria to select an efficient marketing communication tool is to carry out a need analysis. The outcome of the need analysis would communicate to the marketers of a business about the expectations and perceptions of the consumers in the market place. Moreover, the organization can also select marketing communication tools on the basis of its targeting strategy. Suppose, if an organization is targeting youth for its energy drink offerings, it would select social network medium to interact with the target market and influence their behavior. While basing their decisions on the target markets and its dynamics for selecting marketing communication tools, organizations must asses its ability to be creative in the marketing campaign and be distinctive in creating compelling marketing pitch. The author of the paper talks that As the business environment and marketing challenges are new with every passing day, it becomes essential for organizations to integrate marketing communication in the core organization functions. Businesses would ensure that that each and every activity of the organization is carried out in a manner, that it markets the organizational values, norms, culture, products and services to the target audience.

Orginators of socialst thought and action Essay Example | Topics and Well Written Essays - 250 words

Orginators of socialst thought and action - Essay Example Socialist was predominantly striking for Jews worried to leave Ghetto behind them and who, frustrated with the slow advancement of 19th- century liberalism, were eager to embrace a different worldwide faith. In France some considered the emancipation of the Jews as being one of the preconditions for the freedom of humankind. They alleged that Jewish monotheism foreshadowed the forthcoming harmony of mankind and their followers incorporated many French Jews. Socialism began in Russia later than Western Europe, in the next half of the 19th century. Following the death of Nicholas I and the accession of Alexander II led to the emancipation of the serfs and reduction of the repressive regime. Jewish became less secluded from broad stream of Russian communal life. Lots of Jewish socialist came from conventional homes and were slanted by the writing of Russian philosophers, whose effort they read at schools (Silberner, 36). Jews largely favored integration, since they regarded Judaism as outdated and thought that Jewish liberation would come about in the course of the liberalization of Russian citizens with whom the Jews should incorporate. Thus, most of the early Jewish socialist regarded the Russian socialism as more important than Jewish emancipation (Silberner, 44). Jews chose to join the revolutionaries and go to the people. A number of Jewish socialists transformed to Christianity to ease their actions amongst the public, while Jewish women socialist became estranged from Judaism by marriage to non-Jewish revolutionaries. The establishment of socialist regimes in European countries led to the repression of socialist parties and thus brought to an end the lengthy part of Jewish contribution in the fight for democratic socialist ideas in Russia (Silberner,

The Glands Menagerie Essay Example for Free

The Glands Menagerie Essay A Streetcar Named Desire was written by Tennessee Williams in 1947, eliciting the most critical commentary of any of his works, as well as being highly divisive: upon its release, one reviewer defined it as the product of an almost desperately morbid turn of mind1; George Jean Nathan criticised the unpleasant2 nature of the play, calling it The Glands Menagerie'3. Williams focus on realism, and the subsequent omission of clear-cut protagonists and antagonists in Streetcar, also drew glowing reviews, from the pre-eminent theatre critic Brook Atkinson, for example, who called Williams a genuinely poetic playwright whose knowledge of people is honest and thorough4. This difference in opinion does not stop at subjective criticism of the play, but even the specific genre which Streetcar falls into. Many assume it to be a tragedy of some type, and there is indeed much to commend this view. However, the ambiguous nature of many aspects of the play and Williams inclusion of alternate dramatic devices has led many to believe that Streetcar should not be classified as a tragedy, but as a melodrama. In any tragedy, the tragic protagonist is of vital importance: everything is centred on the protagonist, their flaw and subsequent downfall. However, in Streetcar, there is large uncertainty as to who this tragic protagonist actually is. This equivocacy may be observed in the difference in artistic opinion between the plays original director, Elia Kazan, and the plays second director, Harold Clurman. Elia Kazan was a close friend of Tennessee Williams, who told him to ensure that Blanche (had) the understanding and compassion of the audience without creating a black-dyed villain in Stanley5. Indeed, from his directors private notebook, published in 1976, it is clear that Kazans sympathies lie with Stanley, who he sees as defending his household against the corrupting influence of Blanche: for instance, Stanleys seemingly crude violation of Blanches belongings in an attempt to find legal papers and his later physical violation of her person would have been justified in Kazans eyes, as the social incorrectness of Blanches intrusion into his domestic kingdom and subsequent undermining of his authority and values (Well if youll forgive me hes common! He acts like an animal Stanley Kowalski survivor of the Stone Age! , Dont hang back with the brutes! ) outweighs the respective incorrectness of his retaliatory actions (Come to think of it maybe you wouldnt be bad to interfere with ). As such, Kazans direction dictated that Stanley be the victim of Blanches actions. It was even reported that some members of the audience cheered the rape of Blanche in Kazans production, with critic Signi Falk noting the waves of titillated laughter (which) swept over the audience 6. In direct opposition to Kazan, Clurman reallocated the role of victim to Blanche, positing that Streetcar portrays the crushing of sensitivity (Blanche) by brute force (Stanley), therefore portraying the rape as such instead. These contradictory interpretations illustrate the crucial problem in labelling Streetcar as a tragedy, at least in a strictly Aristotelian sense: there is no singular, defined hero or heroine, both can be interchangeably depicted as victim or antagonist. There is even discussion as to whether Stanley and Blanche represent either. Williams himself seems to support this: I dont want to focus guilt or blame on any one character but to have it a tragedy of misunderstanding and insensitivity to others 7. This has only confirmed the ambiguous nature of the play, fuelling and perpetuating the uncertainty surrounding it and taking it even further away from the Aristotelian tragic ideal. Additionally, Aristotle dictated that tragedy should chart the demise of a great person, as he argued that their cataclysmic downfall due to hamartia would evoke higher pathos in the audience; Williams focuses instead upon the demise of people in the dregs of society, ensuring that there is no way that Streetcar could possibly be considered to be a strictly classical tragedy. However, it is still possible to identify aspects of classical tragedy in Streetcar, which further heightens the vagueness surrounding the genre which Streetcar finds itself in. There is, for example, evidence of anagnorisis leading to peripateia, a tragic device which Aristotle considered to be the mark of a superior tragedy: In Scene Three, after Stanley beats Stella and realises the error of his ways, he breaks into sobs and telephones Eunice, who has taken Stella in, in an attempt to talk to (his) baby, to no avail. This is arguably Stanleys lowest point, as Stanley has alienated Stella, leading to one of the iconic moments in American drama: Stanleys heaven-splitting cry of STELLL-AHHHHH! an outburst of animal desperation. This moment, then (if Streetcar is considered to be a battle between Blanche and Stanley for Stellas affections), is a victory for Blanche. However, in Scene Ten, the roles are reversed: Blanches telephone call for help is unsuccessful, and she is arguably at her lowest point of the play here, as Stanley shatters all her illusions and pretensions (Not once did you pull any wool over this boys eyes! ), uncovering her multitude of lies, which makes Blanche face the reality of the threat Stanley poses to her (i. e. anagnorisis). So, while it is plain that Streetcar is by no means a classical tragedy, it does include facets of tragedy as defined by Aristotles Poetics. There is perhaps a more credible case for Streetcar being a tragedy in a slightly broader sense: that is to say, encompassing the characteristics of modern domestic tragedy. Arthur Miller summed up the essence of domestic tragedy in his work Tragedy and the Common Man: It is time, I think, that we who are without kings, took up this bright thread of our history (tragedy) and followed it to the only place it can possibly lead in our time the heart and spirit of the average man 8. The conclusion of Brook Atkinsons review of the opening night reflected this sentiment: Out of poetic imagination and ordinary compassion (Williams) has spun a poignant and luminous story9. Miller argued against the Aristotelian ideals concerning tragedy: where Aristotle believed tragic heroes had to be of high social standing (for reasons above stated), Miller proposed that tragic heroes could be formed out of the working classes. Domestic tragedies of this nature became popular in the 19th and 20th centuries as a result of writers such as Miller, portraying the breakdown of a social construct, emphasising the distortion and destruction of domestic order. Streetcar could, then, be construed as a domestic tragedy, as it portrays the demise of the social system from the old agrarian South (as represented by Blanche) and the rise of the post-war urban industrial society (as represented by Stanley). Furthermore, Streetcar concerns the fates of Blanche and Stanley in the main, Stanley being irrefutably lower class; although Blanche is not as straightforward to categorise according to class, at the beginning of the play, Blanches demise has already occurred: she has already fallen from her previously high status, having lost her estate and fortune. Therefore, although Streetcar charts her descent into insanity, it does not show her fall from a high position in society, again rejecting the Aristotelian norm. It therefore seems as though Streetcar could easily be defined as a domestic tragedy, a judgement Dan Isaac agrees with: Streetcar is a modern tragedy, and Blanche DuBois tragic flaw is hubris pride of intellect and pride of sexual prowess10 If one tragic hero can be singled out, then it is possible to find their personal hamartia, and Streetcar becomes a domestic tragedy with aspects of classical tragedy. However, one prominent feature of Streetcar has yet to be introduced into the debate, and that is the huge emphasis on melodrama and expressionism.

Devestation Man Brings upon Himself in Goldings Lord of the Flies :: essays research papers

William Golding's Lord of the Flies is a story that has hidden symbolism. It is about a group of British schoolboys fleeing from England during World War 1. Their plane crashes on a deserted tropical island. Once on the island they have to cope with their new ?adult-less? life and make rules to live by. After spending time on the island, the boys begin to struggle for power which leads to several problems. The experience on the island serves as a symbol of life in the outside world and the devastation that man brings upon himself. Setting, specific characters, and symbolism help show this. The setting of the story is an important symbol of the outside world. Certain circumstances that happen on the island coincide what happens in the outside world. The world is in the midst of World War 1. On the island Jack and Ralph have their own war happening. The boys set fire to the island. It was a mistake, but they were enjoying it: ?At the sight of the flames and irresistible course of fire, the boys broke into a shrill, excited laughter.? They were enjoying the fire, though it was causing destruction and even killed an innocent boy. However, they were not much bothered by the thought because it did not involve them directly. They built ?war like? forts, even though there was nothing worth protecting. The island is like a miniature world. Certain circumstances that happen in the world happen on a miniature scale on the island. Specific characters in the story represent people in the outside world. Jack represents a dictator, like Hitler or Mussolini. He controls everything around him and abuses his power. He would take littluns and randomly beat them because he had more power over them. The littluns represented the masses. They would flow towards the leader that seemed the best for them. All they wanted to do was have fun, relax, and hunt. Jack provided all of that. Piggy was the voice of intelligence and reasoning: ?Which is better, law and rescue, or hunting and breaking things up He was the most intelligent person on the island and the rules came from him. Each person?s true identity came out on the island, for better or for worse, and they are all representative of to people in the outside world. The symbolism throughout the entire novel was significant. Jacks mindless hunters never spoke out against their leader.

Jewellery Design Essay

The topic of this paper introduces jewellery design and development in Asia, and the problem which will be solved in this report is â€Å"why and how has Asian jewellery has changed over time and what has influenced its development?† Jewellery design is a relatively new industry although it derives from ancient activities such as goldsmith. Nowadays, jewellery design has been developed into a modern art that utilizes numerous skills. In this paper, Asian jewellery design will be researched and analyzed due to its unique style and different material chosen that attracts people all over the world. Specifically, the evolution of Asian jewellery design will be mentioned with a brief introduction of some jewellery in different period of time, while several design principles will be illustrated. In addition, the impact of the evolution and the reason why the evolution happens will also be discussed in the report. Moreover, some relevant content, such as famous designers and famous wearers, will be included, as well as the modern market trends. The research of the topic question will be conducted first by using library research, including analysis of historical records and documents. After gathering all data and information relevant to the topic, an analysis of the change and development of Asian jewellery design will be conducted in order to identify the evolution process and the impact of the Asian jewelry design. This paper itself has been divided into sections for ease of reading and explanation of the importance of cross-media promotion. In section 2, the research question will be completely introduced, and the literature review will be included in section 3. After that, the research method will be discussed in section 4, and an analysis and synthesis will be shown in section 5 and 6. In section 7 and 8, there will be research results and conclusion. Research Question This research paper was developed as part of CQUniversity’s Master of Creative Enterprise’s Arts Administration Research course requirements. The topic of Asian Jewellery is of particular personal interest to the researcher. This paper considers why and how has Asian jewellery has changed over time and what has influenced its development? It will also consider why people like or dislike certain styles of jewellery and the people and companies which design the jewellery. This paper also considers how jewellery has become an essential fashion accessory for the contemporary person. How it complements clothing and a person’s overall look. A comparison of styles and influences will also be undertaken. Different styles are also considered and as part of this topic, cultural influences (countries) and their effect on designs and style of every-day jewellery. Literature Review Generally speaking, jewelry may have several meanings, including status symbol, accessories, meaningful symbols, etc. People living in top class of a society normally wear many different expensive jewelries types every day, which can be considered as a status symbol showing other people how rich they are. In addition, normal people wear jewelries mainly as accessories in order to make them look prettier. Moreover, some religion will let their believers wear jewelries to show their faithfulness and to make them believe that they are totally blessed and prevented from any harmful things. In this case, jewelries can be also taken as a symbol of group membership. In Asia, specifically, there is thousands of years’ history of jewelry manufacture with several different uses among various cultures, especially in India and China. In ancient Asian cultures, jewelry was normally worn by women in order to show their status, beauty and wealth. It is recorded that the history of jewelry making can be traced back to over 5,000 years ago, which has been regarded as the longest continuous legacy in the area of jewelry. Jewelry making started in the Indus Valley Civilization which is located in the position of Pakistan at present. (REF) In China, jewelry making started around 5,000 years ago, the same period as India. However, it did not become popular until the spread of Buddhism 2,000 years ago. In China Material Speaking of material, in ancient China, silver was used more frequently than gold. In early Chinese jewelry, blue kingfisher feathers were introduced and were tied onto jewelry as a kind of decoration. Later, in jewelry design, blue gems and glass showed up, and they were added into jewelry. However, in terms of stone, jade was the undoubtedly most popular material. An ancient Chinese says like that: â€Å"gold is estimable, but jade is priceless.† The reason people favored jade is its quality, including hardness, durability, smooth, beauty, etc. The design of the first jade jewelry in ancient China was quite simple. However, the design evolved drastically as time goes on. Even, it is evident that compound milling machines were involved in the jade jewelry produced between the 4th and 7th centuries BC. Types There were numerous different types of jewelry in China. Surprisingly, very few earrings were found by modern archaeologists. The most common jewelry is amulets that normally cut with some traditional Chinese symbols or Buddhism symbols in order to keep the wearer safe. In addition, there are also differences between men’s jewelry and women’s jewelry. For instance, women’s head decoration is very detailed and complex, mainly made by gold and silver and other items such as jade, while men’s only decorative jewelry is the hat button, made by silver or gold that showed the man’s rank. Symbolize Moreover, in terms of the symbols cut on the jewelry, there were some common traditions in ancient China. For instance, the long (dragon) and Fenghuang (phoenix) were the symbol of power and the long (dragon) mean was the power of nature and universe, wisdom and longevity. Fenghuang (phoenix) was the King of Birds, that is a legendary bird, and it is meaning five virtues of benevolence, righteousness, propriety, wisdom, and sincerity. In Chinese history, normal people could not use the dragon symbols on their jewelry because the famous five clawed long (dragon) was the unique symbol representing the Chinese emperor. Also, the symbol of Fenghuang (phoenix), which is phoenix, was another royal symbol, representing the empress. Citizens were not allowed to use such symbols, or they would be sentenced to death.

Marketing Strategies of Godrej

Godrej Marketing strategies of Godrej UNIT-1 INTRODUCTION Marketing is defined by American Marketing Association [AMA] as â€Å"the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. † Broadly â€Å"marketing is a social and managerial process by which individuals and organizations obtain what they want through creating and exchanging value with others. † Marketing has always been one of the most important and decisive tool in determining the sales and success of a particular company. Marketing does not only include advertising and publicizing about a particular product or service, but also means keeping up with the changing trends in the market and customer tastes and preferences. Thus, it includes the 4 P’s of marketing namely PRODUCT, PRICING, PROMOTION and PLACE (DISTRIBUTION). This project is based on the marketing strategies adopted by Godrej Company with reference to Godrej Interio & Godrej Consumer Products Ltd (GCPL). Godrej Interio is the largest company in the Rs 3000 crore organized furniture market. It has been upgrading its products to match the consumer’s tastes and preferences. GCPL became the first company in the world to develop the technology to manufacture soap with vegetable oils; that spirit of innovation has continued throughout the organization's history. Today Godrej is delivering consumers exciting innovations across a spectrum of businesses. Objectives and scope a) To study the marketing strategies of Godrej Interio & Godrej Consumer Products Ltd. b) To study the expansion of Godrej group by adopting the diversification strategy. c) To study the 4 P’s of marketing in relation to the steps taken by Godrej. Product: new product lines introduced and diversification of products. ? Price: kind of pricing adopted and comparison with other manufacturers. ? Place: manufacturing plants, wholesalers, retail outlets. ? Promotion: promotion and advertising of the products of the group. d) To conduct a SWOT analysis to list out the strengths, weakness, opportunities and threats of the group. e) To study the profitability of various products of the grou p. f) To compare and analyze the products of the group with the major competitors in the market segment. The performance of any company in an industry is dependent on various micro and macro environmental factors, this projects extends to the marketing aspects of the group, the profitability of various products manufactured by the group, the various strategic alternatives adopted by the group since its inception to increase their market share. Methodology 1) The data collected for the study of marketing strategies of Godrej & Boyce group is largely secondary data which will be taken with the help of Google search engine, websites related to the products of the group, text books, magazines and newspapers. ) The help of Godrej outlets and marketing team members of the group will be taken to understand the strategies of the company. 3) Various tables, graphs, matrix and ratios will be used to analyze the profitability, growth and market share of the company. Limitations a) The study is only related to a particular company in the industry. b) The information to be used in this project is se condary as it will be taken from newspapers, internet and magazines. The ratios, graphs and tables are based on my observations and do not refer to the views of experts in the industry in general. Hence, there may be chances of discrepancies in the observations. c) The prices of various products to be mentioned are subject fluctuation depending on the sales, discounts, state and period. UNIT-2 INDUSTRY PROFILE Furniture and Interiors Industry in India The furniture industry in India is estimated to be worth Euro 5 Billion. Within this, the wooden furniture accounts for Euro 750 million. Of this the imported furniture market is currently worth Euro 75 million and is growing at 50 – 60% each year. The furniture sector in India only makes a marginal contribution to the GDP, representing about 0. 5 per cent of the total GDP. The major part of this industry is in the informal sector that is, about 85%. The remaining 15% is in the formal sector and is made up of manufactures and importers catering to the various segment of the industry. Some of the major segments in furniture industry are Residential, Office, Contract and Institutional. There are other segments also based on the application (Kitchen, Bathroom, Bedroom, etc. or on the raw material (wooden, plastic, metal, bamboo, etc). These industry segments includes big payers from the formal sector such as Godrej & Boyce Manufacturing Co. Ltd. , BP Ergo, Featherlite, Haworth, Style Spa, Yantra, Renaissance, Millenium Lifestyles, Durian, Kian, Tangent, Furniture Concepts, Furniturewala, Zuari, Truzo, N R Jasani & Company, V3 Engineers, PSL Modular Furniture, etc. According to one market survey home improvements (38%) and leisure holidays (37%) as the two pursuits Indian consumers are willing to indulge in. Many of the world's leading home fashion brands are available in India through domestic retail outlets. Interior decorating is a burgeoning industry in India. Though formerly seen as a facet of architecture, the growing middle class has caused an increased demand for custom-designed decor and furnishings. This extends from residential design to other sectors, such as public offices and retail centers. As of 2010, India is faced with the challenge of introducing new interior design education options that will not only increase the number of professional esigners in the country, but also set guidelines for practicing environmentally and socially responsible design. The major competitors of Godrej Interio are †¢ Zuari †¢ Alder †¢ Greaken †¢ Durien †¢ Vista INDUSTRY PROFILE OF CONSUMER PRODUCTS IN INDIA FMCG industry,  alternatively called as CPG (Consumer packaged goods) industry primarily deals with the production, distribution and marketing of consumer packa ged goods. The Fast Moving Consumer Goods (FMCG) is those consumables which are normally consumed by the consumers at a regular interval. Some of the prime activities of FMCG industry are selling, marketing, financing, purchasing, etc. The industry also engaged in operations, supply chain, production and general management. FMCG industry  provides a wide range of consumables and accordingly the amount of money circulated against FMCG products is also very high. The competition among FMCG manufacturers is also growing and as a result of this, investment in FMCG industry is also increasing, specifically in India, where FMCG industry is regarded as the fourth largest sector with total market size of US$13. billion. FMCG Sector in India is estimated to grow 60% by 2010. FMCG industry is regarded as the largest sector in New Zealand which accounts for 5% of Gross Domestic Product (GDP). Common FMCG products Some common FMCG product categories include food and dairy products, glassware, paper products, pharmaceuticals, consumer electronics, packaged food products, plastic goods, printing and stationery, household products, photography, drinks etc. and some of the examples of FMCG products are coffee, tea, dry cells, greeting cards, gifts, detergents, tobacco and igarettes, watches, soaps etc. Market potentiality of FMCG industry Some of the merits of FMCG industry, which made this industry as a potential one, are low operational cost, strong distribution networks, presence of renowned FMCG companies. Population growth is another factor which is responsible behind the success of this industry. Leading FMCG companies Some of the well known FMCG companies are Sara Lee, Nestle, Reckitt Benckiser, Unilever, Procter & Gamble, Coca-Cola, Carlsberg, Kleenex, General Mills, Pepsi and Mars etc. UNIT-3 Godrej profile The Godrej Group is one of the respected business houses of India. The group has diverse business interests ranging from engineering to personal care products. Companies operating under the Godrej Group are involved in a host of businesses – from locks and safes to typewriters and word processors, from refrigerators and furniture to machine tools and process equipment, from engineering workstations to cosmetics and detergents, from edible oils and chemicals to agro products. Godrej Group is also well-known for its philosophy and initiation of labour reforms. Godrej Consumer Products Ltd Godrej Consumer Products is a leading player in the Indian FMCG market with interests in personal, hair, household and fabric care segments. Godrej Consumer Products is the largest marketer of toilet soaps in the country with leading brands such as Cinthol, Fairglow, and Godrej No 1. The company is also leader in the hair colour category in India and offers a vast product such as Godrej Renew Coloursoft Liquid Hair Colours, Godrej Liquid & Powder Hair Dyes to Godrej Kesh Kala Oil, Nupur based Hair Dyes. Its liquid detergent brand Ezee is the market leader in its category. Godrej Interio Godrej Interio, the furniture arm of Godrej & Boyce Mfg Co Ltd is the largest company in the Rs 300 crore organized furniture market with a market share of 20%. It offers home and office furniture along with solutions for laboratories, hospitals and health care establishments and education and training institutes. In view of growing competition, Godrej & Boyce has been upgrading its products more often to keep up with consumer’s tastes and preferences History In 1897 a young man named Ardeshir  Godrej gave up law and turned to lock making. Its founder, Ardeshir Godrej, was a staunch nationalist and believed that India cannot win freedom unless it is economically self-reliant Ardeshir went on to make safes and security equipment of highest order, and in 1930 he stunned the world by creating toilet soap from vegetable oil. His brother Pirojsha Godrej carried Ardeshir's dream forward, leading  Godrej towards becoming  a  vibrant,  multi-business enterprise. Pirojsha  laid the foundation for the sprawling industrial garden township (ISO 14001-certified) now called Pirojshanagr in suburbs of Mumbai. In the 1944 Mumbai docks blast, Godrej safes were the only security equipment whose contents were unharmed; an equal level of product quality continues to be expected from every product bearing the Godrej brand name. Godrej management understands that the company’s greatest asset is the trust and faith that customers place in it, and recognizes that the company must continue to earn this trust. This translates to the organization delivering outstanding quality and value in everything it does. Godrej’s ethical and visionary practices have allowed the company to successfully expand into a number of businesses. COMPANY OUTLOOK: Started in 1897 as locks manufacturing company, the Godrej Group is today one of the most accomplished and diversified business houses in India. Godrej's success has been driven by the company's commitment to delivering innovation and excellence. Through the consistent application of this commitment and a century of ethical business conduct, Godrej has earned an unparalleled reputation for trust and reliability. In 1930, Godrej became the first company in the world to develop the technology to manufacture soap with vegetable oils; that spirit of innovation has continued throughout the organization's history. Today Godrej is delivering consumers exciting innovations across a spectrum of businesses. The company's pursuit of excellence is equally well established and enduring. In the 1944 Mumbai docks blast, Godrej safes were the only security equipment whose contents were unharmed; an equal level of product quality continues to be expected from every product bearing the Godrej brand name. Godrej management understands that the company's greatest asset is the trust and faith that consumers have reposed in it, and recognizes that the company must continue to earn this trust. This translates to the organization delivering outstanding quality and value in everything it does. Godrej's ethical and visionary practices have allowed the company to successfully expand Into a number of businesses. Today Godrej is a leading manufacturer of goods and provide of services in a multitude of categories: home appliances, consumer durables, consumer products, industrial products, and agri products to name a few. A recent estimate suggested that 350 million people across India use Godrej products. The group has more recently entered the real estate and information technology sectors, and management views these as avenues for enormous growth. The Godrej Group stands in a strong position today. With annual sales in excess of $1 billion, a workforce of approximately 18,000, and a strong diversified portfolio, Godrej has proven its ability to deliver strong financial performance. Board of Directors J. N. Godrej (Chairman and Managing  Director), A. B. Godrej, N. B. Godrej, V. M. Crishna, K. N. Petigara, B. A. Hathikhanavala, F. P. Sarkari, P. D. Lam, K. A. Palia and P. P. Shah Hierarchy Personal department comprises of four employees- one deputy and 3seniors under him. Over all there  are  19 plants make all different products like security systems, locks, doors, etc. Each of this plant is considered as a  separate  profit making center. Profits made by each of the plants are accounted  for  separately in its Annual report also. Management. Different levels of management are as follows: A  Ã¢â‚¬â€œÃ‚  Base  level  of  management In this level, new-entrants are trained about the various levels of the department’s  Ã¢â‚¬â€œÃ‚  Operation  Ã¢â‚¬â€œÃ‚  Promotion  of  product  Ã¢â‚¬â€œÃ‚  Technical  Ã¢â‚¬â€œÃ‚  Sales  Ã¢â‚¬â€œÃ‚  This  level  consists  of  owners  and  M. D. Each of this level consists of three sub-sections, through which each employee has to pass to reach a higher  level. An employee, before moving into the next level, he has to  be in each sub section for  at least two years. Products and pricing of Godrej Interio Bedroom concept ? RoyaleLinea Matt ? ZurinaSquadro ? FionaLinea Glossy ? Adrianasquadron ? EROSFlutter ? MegnusChloey ? PeareMorpheus ? Dark chocolat Price Starts from Rs 450000 to 1200000 and more [pic] Living room concept ? Coffee tables ? Sofas ? Living Room concepts Price Price starts from Rs 280000 to 800000 and more. [pic] Cupboards ? Fanfasia ? Kreation ? Similire miror ZS Slimline with locker & drawer Price Price starts from Rs 1000 to 32000 for steel cupboards and Rs 25000 to 100000 for wooden cupboards [pic] Beds ? ESCAPeare Bed ? AristaVienna Bed ? OpelWilmer Bed ? Eudora BedRoyal Bed ? Megnus BedZurina Bed ? OscarEros Bed ? Thrill Hastel BedWindsor Bed ? Zeal Hastel BedFlute Bed Price Beds price starts from Rs 29000 to 210000 and more. [pic] Study Room ? Computer furniture ? Genius study centre †¢ ACE †¢ Genius study centers †¢ Talent Price Study room price starts from Rs 10000 to 70000 [pic] Dining room ? Dining rooms ? Dining chairs ? Multi purpose chairs ? Tables They also provide dining room concepts Price Dining room concept- Rs 180000 to Rs 300000 Dining table sets – Rs 17000 to 200000 [pic] Kitchen ? Accessories units ? Kitchen layouts ? Shade cards They also provide kitchen concepts Price Price depends on sq. feet of area [pic] Home Accessories ? Potpourri ? Candles and incense sticks ? Bean bags Price Price starts from Rs 2000 to 20000 [pic] Office ? Desking ? Work stations ? Seating ? Green product ? Storage Price Price depends on space [pic] Lab products ? Anti vibration tables ? Fume-woods ? Chem storage cabinets ? Safety equipment [pic] Mattress ? Coir mattress ? Latex Mattress ? Spring mattress ? Bed accessories Price Price of single mattress starts from Rs 8000 to 70000 and the price of double mattress starts from Rs 12000 to 80000 [pic] Carpets They provide various carpets in different colours [pic] Tactical pricing strategies used by Godrej Interio ? Differential pricing strategy ? Product bundle pricing ? Value pricing Targeted segmentation 1) Demographic a) Occupation 2) Psychographic b) Social class c) Lifestyle 3) Behavioral a) User status b) Purchase occasion c) Attitude towards product or service Distribution Channels They have 150 showrooms in 21 cities. They also have 800 dealer outlets. West ~ Mumbai, Ahemdabad, Pune, Bhopal, Raipur. East ~ Kolkata, Ranchi, Patna, Guwahahti, Bhubaneshwar. North ~ Delhi, Chandigarh, Faridabad-Gaziabad, Luknow, Jaipur. South ~ Kochi, Vizag, Chennai, Hyderabad, Bangalore Godrej distributes its products from head quarters located at Piroishanager Vikhroli Mumbai Sales promotion ? Discounts and offers offered by Godrej interio for New Year. [pic] ? Exchange offer by Godrej [pic] Interio’s Green initiatives †¢ Use of natural lighting in plants saving upto 15% power. †¢ Recycling of water with reverse osmosis plant †¢ Effective utilization of in-process water. †¢ Sale of hazardous wastes only to â€Å"pollution control board† authorized parties. Community Development Godrej was one of the nation’s first corporate houses to initiate worker welfare programs. They support the Indian heritage society in Mumai. They also established schools at Udayachal. Godrej Interio partners with Anjaana Anjaani Godrej interio a well known name in home and office furniture and Godrej portal for online gaming, virtual reality and social networking both have entered into exciting associations with the movie Anjaana Anjaani. The two Godrej product offerings rewarded their lucky customers with a special meeting with the stars of the movie Ranbir Kapoor and Priyanka Chopra in Mumbai on 1st October 2010. Godrej consumer products Ltd Godrej Consumer Products Ltd. (GCPL) is a major player in the Indian FMCG market with Leadership in personal, hair, household and fabric care segments. The company employs 950 people and has three state-of-the-art manufacturing facilities at Malanpur (M. P. ) Guwahati (Assam) and Baddi (H. P. ). Their focus is on providing our customers with innovative, value for money solutions for meeting their daily needs and improving the quality of their life. This is achieved through the brands the company markets. They are among the largest marketer of toilet soaps in the country with leading brands such as CINTHOL, FAIRGLOW, and GODREJ NO 1. Their FAIRGLOW brand, India's first Fairness soap, has created marketing history as one of the most successful innovations. They are the leader in the hair colour category in India and have a vast product range from GODREJ RENEW COLOURSOFT LIQUID HAIR COLOURS; GODREJ LIQUID & POWDER HAIR DYES to GODREJ KESH KALA OIL, NUPUR based Hair Dyes. Their Liquid Detergent brand EZEE is the market leader in its category. They are also the preferred supplier for contract manufacturing of toilet soaps be some of the most well-known brands in the country. They are supported in our endeavour by a state-of-the-art Research Centre based in Mumbai. Their quality products have been received very well in the international market and they are present in more than — countries across the world. They are an Equal Opportunity Employer and offer very rewarding career opportunities to People who join them. They have adopted the Total Quality Management system and our factories have received ISO certifications. Established in 1990 by Brian Boyce and Vicki Dryden Wyatt, Keyline Brands Ltd was acquired by the Godrej Group in October 2005. Keyline operates in the toiletries and personal care sector, and its portfolio includes a number of important niche brands, some of which are household names such as Cuticura, Aapri, Erasmic and Nulon. Godrej Consumer Products Ltd. (GCPL) acquisition of the South African business of Rapidol, U. K. as well as its subsidiary Rapidol International gives the company ownership of strong ethnic hair colour brands like ‘INECTO’ and ‘SOFLENE’ in ten countries. It also gives GCPL an opportunity to enhance its global presence through the Modern Trade Network and the ownership of customer listings of the INECTO and SOFLENE brands. Godrej Consumer Products Ltd. (GCPL), one of India's leading Fast Moving Consumer Goods (FMCG) companies acquired Godrej Global Mideast FZE on October 1, 2007. [pic] Godrej Global Mideast FZE is a 100% subsidiary of Godrej International Limited. It was established in Sharjah with the objective of distributing Godrej FMCG products in the Middle East. It has a strong network of distributors and sales personnel in countries such as Oman, Saudi Arabia, Kuwait and Bahrain. Godrej SCA Hygiene Limited is a Joint Venture Company between SCA Hygiene Products AB, Sweden, (SCA) and Godrej Consumer Products Limited (GCPL) It will manufacture and market paper based absorbent hygiene products, specifically sanitary napkins and baby diapers, in India, Nepal and Bhutan. SCA and Godrej Consumer Products Limited will be equal partners in the Joint Venture. FEW BRANDS REVIEW WITH PERFORMANCE Godrej renew: Renew cream hair colour is a breakthrough formulation from the Godrej Hair Care Institute, a centre dedicated to the art and science of hair care in India. The renew cream hair colour is specially designed to give vivid colours on Indian hair so that the new Renew conditions your hair, not once but twice. Thus you get twice the shine and softness. New Renew cream hair colour contains Aloe + Protein conditioners that protect and revitalize your hair while you colour it. The special after colour conditioner provides nourishment and moisture to your coloured hair, giving it a healthy shine. Renew transforms your hair and personality effortlessly. The rich, non-drip formulation is so easy to apply that it makes hair colouring a real pleasure. Renew spreads evenly on your hair to give a rich attractive colour all over that lasts for a long time. Renew cream hair colour is available in two sizes. 50ml priced at Rs. 65 (after a price discount of Rs. 15) and the new 20ml pack priced at a never before Rs. 35 (after a price discount of Rs. 5). The bigger pack is sufficient for colouring shoulder length hair and offers a range of attractive shades viz. Natural Black, Natural Brown, Burgundy, Light Brown, Light Golden Brown and CINNAMON RED (New shade). Renew 20ml is specially formulated for men and women with short hair. The new Renew 20ml pack is also ideal for touch ups. This means that you use and pay only for the quantity that you require. Now that’s a great colour at a great value. The 20ml pack is available in popular colours – Natural Black and Burgundy. About Godrej Hair Care Institute (GHCI) The Godrej Hair Care Institute is dedicated to the art and science of hair care. Set up by Godrej Consumer Products Ltd. (GCPL), the leaders in the hair colouring business in India, GHCI’s key objectives are to; Promote the cause of hair care in India, Develop products to meet the unique needs of Indian consumers, Bring international quality products within easy reach of Indian consumers, Break attitude barriers, Change perceptions and create an Understanding in the consumer about hair care and Provide a knowledge base and hands-on experience to Indian professionals through world-class hair care educational programmes. Renew Highlights: Renew Highlights is a breakthrough formulation from the Godrej Hair Care Institute, a centre dedicated to the art and science of hair care in India. Renew Highlights is a specially formulated kit that can give vivid highlights on Indian hair so that it enhances your personality. It can also be used on previously coloured hair. The special after colour conditioner provides nourishment and moisture to your coloured hair, giving it a healthy shine. You can use it at home without the hassles of going to a salon. Renew Highlights transforms your hair and personality effortlessly. The rich, non-drip formulation is so easy to apply that it makes hair highlighting a real pleasure. Renew Highlights is available in 2 vibrant shades – Blonde and Red. The product is so versatile that you can get a range of shades from a dramatic look to a subtle look by varying the time. Thus you can easily get the look that you desire. You can vary the timings to get a range of shades from Luminous Copper to Vivid Gold through the Blonde Highlights kit and from Red Burgundy to Vivid Red Streaks through the Red Highlights Kit. Renew Highlights is available at an unbelievable price of Rs. 125. â€Å"From just wanting to camouflage grey hair, colouring has evolved to a fashion and grooming accessory. There is growing awareness and appeal of different techniques of enhancing hair. The launch of Renew Highlights now offers the convenience of highlighting one’s hair within the comforts of your home. Its attractive price point of Rs. 125 will allow consumers all over the country and from all socio-economic backgrounds to transform their hair and personality in a jiffy. † All Renew Hair color Products: Renew Powder Hair Colour †¢ Uses Water as its developer. †¢ Easy to apply and does not drip. †¢ Gives natural colour to hair from root to tip. †¢ Ensures 100% grey coverage [pic][pic][pic] Godrej No. 1 Godrej No. 1, the flagship brand of Godrej Consumer Products Ltd. , is now the largest selling Grade I Soap in India. Grade 1 is the highest quality standard laid down by the Bureau of Indian Standards (BIS). Grade 1 soap is a soap which has a minimum TFM (Total Fatty Matter) content of 76% and also has the least number of additives, thus making it a pure soap. In a similar manner, depending on the TFM content and the level of additives present in the soap, they can be further classified as Grade 2, Grade 3 as well as Bathing Bars. Consumer Feedback: -â€Å"The name of my Godrej product is Godrej No. 1 Ayurvedic soap (healthy skin). By using this Soap i feel my skin starts to glow and I think it also helps in cleaning my skin complexion. Your Product is very good†¦. — Mohsina Khan (M. P. ) -â€Å"The True Natural Beauty† Godrej No. 1 soap available in six fragrances is a wonderful product by Godrej. The soap lasts longer. Many soaps from Sunlight to Lifebouy have come in market but Godrej No. 1 Sandal is a soap with difference. Congratulations to the R&D team of Godrej !!! — Ghanshyam Bahadur Singh (U. P. ) – Hi I have been using your Godrej No. 1 Sandal soap for some time now. I came to know the Goodness of this soap from my mother who has been using it for many years now. After constant use I have seen that your soap makes my skin soft and smooth. Thank u very much for discovering such a good product I will never stop using this soap. – David Majhi (Hooghly) -We lived in India for two years and its been a few years now since we left India. We miss India terribly. But the strangest thing is we miss your Godrej No. 1- Sandal soap the most. We feel your product Godrej No. 1- Sandal is the nicest soap we have ever tried. — Bonne Wagenaar (Netherlands) -I used your Godrej No. 1 Ayurvedic some for a month and felt the difference. I no more get pimples whe n I use this soap. Even my marks have reduced. I don’t think I will ever be able to stop using this soap. — Pushpa (Nagpur) – Godrej No. 1 is really No. in my opinion. I have been using it for a long time and I am highly satisfied with this soap because of its good quality and reasonable price. — Gaurav – Hi I have been using your No. 1 sandal soap for quite some time now. Its a beautiful soap and not so costly as all the other soaps in the sandal variant. This soap is real value for money. — Mayura (Mumbai) Godrej Expert hair dye Godrej powder hair dye, the flagship brand of GCPL and market leader in the hair of colourants has won the most trusted brand award, from reader’s digest in the colour category. About product: Godrej powder hair dye, is the world’s largest selling hair dye, trusted and used by millions everyday. With its decades of expertise and unparalleled understanding of Indian hair godrej expert now brings to you 5 experts benefits to get youthful looking hair. Expert’s benefits: Colour lock formulation: It ensures uniform color absorbtion in each strand of hair and gives you longer lasting 100% grey coverage. Shampoo based dye: It helps in convenient and easy application of color. This dye spreads evenly through your hair right to its root and leaves your hair soft, young and natural. No ammonia: It assures gentle and safe dying of your hair. Nourishing conditioner: It makes hair luxury, soft, silky and shiny. Perfume: It gives you pleasant fragrance. It is available in 2 convenient sizes- a 3gm sachet for men and 6gm sachet for women which is adequate for long hair. Facts: †¢ Every second 6 experts sachet are purchased in India . †¢ If all sachets GCPL s old in year 2007-08 are lined up , they would more than cover entire parameter of India . †¢ If all experts cartoons GCPL were to be stacked the height would 300 times of that Mt. Everest. Godrej researches spent decades in researching for hair color solutions to youthful looking hair. Researchers experienced understanding of the unique hair colouring needs of Indian men and women, they continuously strive to develop products and solutions that ensure youthful looking hair. It is their appreciation and trust that has propelled godrej expert to use by millions everyday. The expert offers consumers 5 benefits which ensures that your hair looks young and so that young at heart can also look young for longer. With its unique and innovative color lock formulation the color is absorbed uniformly in each and every strand of your hair thus ensuring a longer lasting 100% grey coverage. So godrej expert has unique solution to combat effectively and ensure 100% grey coverage. It is available in super convenient powder form with a wick presence in 22lakh outlets across the nation – so you can find right near you. When it comes to looking younger trust the expertise of godrej expert – expert solutions to younger looking you. Cinthol Godrej Consumer Products Ltd. major player in the Indian FMCG Market with leadership in the personal care, hair care and fabric care categories, today unleashed 24-hour Confidence with the launch of the new, improved and expanded Cinthol range of soap, talc and deo with Bollywood’s hottest hunk Hrithik Roshan as the new brand ambassador. Cinthol the popular and much-loved brand of Godrej Consumer Products Limited (GCPL), now offers a Deo range of s oaps, talc and deo sprays in three exciting fragrances – Classic, Cologne and Sport in a trendy new packaging. It also offers Cinthol fresh soap and Cinthol Regular soap with new exciting packaging. The eye-catching and vibrant packaging symbolizes a sense of adventure, zest and action. Speaking at the launch, Mrs. Tanya Dubash, Executive Director and President (Marketing) Godrej Industries, said â€Å"The new Cinthol range is a result of research with consumers and stands for Confidence of Achievers who constantly strive to realize their aspirations without stopping. Cinthol give them 24-Hour Confidence and enables them to lead a â€Å"Don’t Stop Life†. Hrithik Roshan with his boundless energy and passion to excel was our obvious and most appropriate choice for Brand Ambassador. He exudes Confidence and doesn’t stop till he meets the high benchmarks he sets for himself. † Cinthol Brand Ambassador, Hrithik Roshan added, â€Å"It’s an honour for me to be associated with a brand like Cinthol which has such a strong legacy. As Cinthol is all about 24- Hour con fidence, energy and a ‘Don’t Stop' attitude it was very natural for me to associate with this brand. Its in perfect sync with my lifestyle & attitude† The new Cinthol range brings 24-Hour Confidence through Active Deo Formula, which controls body odor, Powerful Dry Shield that absorbs sweat, Ultra Scent Technology for long lasting fragrance and Freshness that revitalizes you 24Ãâ€"7. The New Cinthol range will be available across the country at modern retail and other outlets and will be supported by high-impact advertising on television, print, out-door, online and radio. In a significant move, Godrej Consumer Products Ltd is currently test-marketing ‘Cinthol Skin Stimulating Deo Soap’ in West Bengal and Gujarat. Depending on the consumer response, the company can going to plans a national roll-out of the new product in the near future. Godrej aim to provide consumers with their new technological breakthrough soap that has skin-stimulating beads producing essential oil. The company is also planning to beef up its distribution network by an additional 15 per cent—includes both urban and rural markets—within a year. At present, the company has around 2,000 distributors across the country. Researches revealed that the company are also planning to extend our on-going customer relationship management (CRM) initiatives called ‘Collaborative Planning, Forecasting And Replenishments (CPFAR) to additional distributors in the near future. Thus, they will reduce our inventory levels by 10 per cent. † They have also released an advertising campaign with a new tagline called ‘Get Ready’ to promote their existing product ‘Cinthol Lime Fresh’ in West Bengal and Gujarat. In the near future, they will be nationally rolling out an advertising campaign for this product as well. Cinthol Lime Fresh is the largest urban lime soap brand and its psychographic research has revealed a high correlation with the vitality segment. For the purpose, the company’s ad budget this year will grow by an additional 10 per cent, compared to the previous year. According to experts, at present, Cinthol operates in three categories and its contribution to topline is soaps 92 per cent, talcum powders 6 per cent, and deodorants two per cent. The size of the total soap market is 4. 2 lakh metric tonnes. †¢ Industry Scenario – FMCG sector growth continues to be satisfactory Strong GDP growth & good economic fundamentals – Vegetable oil prices high but show declining trend – Rupee weakened versus the USD †¢ The Company has one business segment in which it operates viz. Personal & Household Care OPERATIONS DOMESTIC BUSINESS Soaps †¢ Soap sales expanded by 26% to Rs. 183. 4 crore from Rs. 145. 3 crore during the quarter . †¢ GCPL continue s to be the second largest toilet soaps player with a market share of 9. 5% for Q2 FY20010-11 Hair Colorants †¢ Launched a new range of colours, in ammonia free powder and liquids, under the ‘Godrej Expert Hair colour’ brand Formulation incorporates colour balance technology which delivers a uniform shade to every strand of hair – Powder range is available in 4 shades –Gentle Black, Burgundy, Dark Brown and Natural Brown each priced at Rs. 10 per sachet – The liquid form is available in 3 shades – Gentle Black, Dark Brown and Natural Brown. †¢ This offers a quality colour brand at an affordable price †¢ Overall market share of the Company stood at 33. 7% for the quarter under review Liquid Detergents †¢ Launched a new range of detergent, Ezee Bright and Soft Product possess a unique Colour Guard Technology which protects the colours of the clothes – Available in 3 sizes – 500 g pack, 200 g pack and 18 g sache t Toiletries †¢ All offerings including the Cinthol range of talc and deo sprays and Godrej Deluxe shaving cream continue to deliver strong growth †¢ New range of Cinthol Deo Sprays launched in compact 75ml bottles. Category endorsed by popular Bollywood star and youth icon Hrithik Roshan Q2 Highlights Key initiatives during Q2 FY1011 †¢ Soaps – Market share for Q2 FY 10-11 is 9. 5 %. – Cinthol Deo Musk Soap Launched – Price Increase effected Hair Colours – Market share for Q2 FY 10-11 is 33. 7%. – Godrej Expert Hair Powder Hair Colour launched in 4 shades – Burgundy, Gentle black, Natural Brown & Dark Brown †¢ Liquid Detergents – Market share for Q2 FY 10-11 is 77. 1%. – Ezee Bright & Soft Liquid Detergent launched with Colour Guard Technology for non woolen clothes INTERNATIONAL BUSINESS Godrej Netherlands B. V. (Consolidated) – Comprises performance of Godrej Netherlands BV, Godrej Consumer Product s (UK) Limited, Keyline Brands Limited, Inecto Limited & Inecto Manufacturing Limited) †¢ Revenue for the quarter was GBP 7. million compared to GBP 6. 4 million in the same quarter of the previous year . †¢ PAT for the quarter stood at GBP 0. 3 million in Q2 FY2008-09. †¢ The â€Å"Cuticura† Hand Hygiene range was relaunched, featuring new products such as Hand Foamer, Kids Foamer, Kids wipes and Crackling Mousse †¢ The hair color brand â€Å"Hint of Tint† was launched in Canada. †¢ Bio Oil achieved a â€Å"Signature Brand Status† in Boots – one of the highest rated qualifications for a product finding excellent consumer franchise. Rapidol Pty Ltd. †¢ Sales for the quarter were ZAR 21. 7 million as compared to ZAR 20. 50 million in the same quarter of the previous year . †¢ PAT for the quarter was ZAR 2. 6 million compared to ZAR 1. 3 million in Q2 FY2007-08 . †¢ Inecto† – Super Black, the largest sell ing hair color sub-brand in Rapidol portfolio launched its 30 Years Birthday celebrations promotions achieving a record growth in sales during the quarter. †¢ Launched two new colors under the â€Å"Inecto† Powder Hair Colors (PHC) range. The new colors Natural Brown and Auburn have been extremely successful. Kinky Group Proprietary Ltd. â€Å"Renew† Hair Colors marketed and distributed by Rapidol in South Africa for GCPL, has found excellent support Godrej Global Mideast FZE (GGME) †¢ GGME is a 100% subsidiary of Godrej International Ltd and distributes its soaps, hair colours and toiletries in the GCC and other adjacent countries †¢ Sales for the quarter under review were AED 2. 4 million †¢ New Cinthol Deo Spray launched is rolling out successfully in to new markets of GCC and the Middle East and getting new listing in retail chains Kinky Group (Proprietary) Ltd. (Kinky) †¢ This represented the second quarter of performance of the Company as a subsidiary of GCPL. For the quarter under review the Company’s sales amounted to ZAR 22. 45 million. †¢ Kinky sells a variety of products which include hair braids, hair pieces, wigs and wefted pieces along with hair accessories like styling gels, hair sprays and oil free shampoo. †¢ Kinky products are manufactured at plants located in South Africa at Johannesburg and Durban and the final products are sold through cash n carry outlets and owned stores. †¢ Opened a new â€Å"Kinky† Owned store in King Williams town, which became the 17th Owned Store for the Company. This was in quick succession to the 16th Owned store that was opened in the previous quarter after GCPL’s acquisition of the â€Å"Kinky† business. Owned Store model for the â€Å"Kinky† business is the driver for the image of the â€Å"Kinky† products, service to the consumers, pricing power and execution of high standard of merchandising which differentiates â€Å"Kinky† from the rest of the brands in this category. Installed new Information Technology systems, including Syspro and upgrading hardware as well as connectivity between factories and the H. O. and between H. O. and the Owned retail stores. Tied-up strong suppliers for raw material from China to ensure sufficient stocks to meet the growth plans †¢ The Company increased prices to match up with sharp increase in input costs which were rising in Q 1 and Q 2 and the Rand depreciating vs. US $. Godrej Consumer Products Limited. (GCPL) is one of the leading companies in the Indian FMCG market with presence in the personal and household care products. It is also one of the largest marketers of toilet soaps in the country with leading brands such as Cinthol, Godrej Fairglow and Godrej No. 1. The Company has manufacturing acilities at Malanpur (Madhya Pradesh) Baddi- Thana (Himachal Pradesh), Baddi- Katha (Himachal Pradesh), Sikkim and Guwahati (Assam). With the acquisition of 100% ownership of Keyline Brands Limited, a FMCG Company in the United Kingdom, GCPL now owns international brands and trademarks in developed markets that include Europe, Australia and Canada. The acquisition of Rapidol (Pty. ) Ltd. , South Africa ha s given GCPL ownership of Inecto and other brands in several African countries. GCPL has a 50:50 joint venture with SCA Hygiene Products AB, Sweden, known as Godrej SCA Hygiene Limited. GCPL acquired Godrej Global Mideast FZE, a 100% subsidiary of Godrej International Limited. GCPL completed the acquisition of Kinky Group (Proprietary) Ltd. , one of the leaders in the South African hair business. With this GCPL gains entry into a new line of business in the hair product portfolio. Chapter4: SWOT analysis SWOT analysis of Godrej Interio STRENGTHS: †¢ The company has wide range of branches within the country †¢ The company has wide range of product line †¢ It has a respectable and believable brand name †¢ It has large number of customers with higher satisfaction WEAKNESS: †¢ The company does not go for advertising which is one the biggest disadvantages of Godrej interio. †¢ Manpower is less at the sales officers level which directly effects on sales of the company. †¢ Lack of effective selling schemes like payment on installments etc. †¢ The sales force is not properly trained. OPPURTUNITIES: †¢ Godrej has more opportunities to grow as it has earned a good market share in the country †¢ Technical up gradation from time to time is also one of the opportunities THREATS: †¢ Growing competition in the furniture sector is a threat for Godrej